IDEACOINS LAUNCH GUIDE

The guide for founders.

Welcome to Kickstart. We're excited to have you here. If you're about to launch an idea coin, make sure you read this first.

Prepare1

Everything you need before launch day

Launch2

Launch Mon–Thu, 10am–8pm ET

Grow3

Give people reasons to talk about you

Navigate4

What to know once you're live

Level Up5

What great looks like

PREPARE

Everything you need before launch day

1

1. Your One-Sentence Pitch

One sentence that makes people lean in. Short enough for an X bio, clear enough to repeat from memory.

FORMULA

"[Project Name] — [what it does] for [who it's for]."

EXAMPLES

Umbra: "Incognito mode for Solana" — five words, instantly clear

Solomon Labs: "Solana's stablecoin" — three words, you know what it is

2. Show Conviction

Buy at least 10% of the supply (~3.5 SOL) when you create your coin. Lock your dev supply on Streamflow before going live. If you won't back your own idea, why should anyone else?

Bought at least 10% of supply at launch

3. Set Up Your Surfaces

Every surface tells the same story. Know your vertical. One idea, one token.

X bio: One-sentence pitch + chain + project linkHandle: signals your vertical (e.g. "AI" in your username,)Pinned post: Thread on what you're building and whyProfile image: Your face or polished project markHeader: Visual that communicates your visionIntroduce yourself: Who you are, how you came up with this ideaLinkedIn: Updated with project + role: adds founder credibilityHome base: Notion page, GitHub README, or one-pagerContract address visible in bio, pinned post, community channels

4. Build Your Launch Network

Line up supporters and plan your hype before anyone's watching.

MESSAGE TO YOUR NETWORK

"I'm launching [Project Name] on EasyA Kickstart on [date]. It's [one-sentence pitch]. Would love your support."

Early backers lined up (cohort, communities, allies)First week announcements sequencedCollaborations or features lined up

5. Prepare Your Content

Script your first three posts and record a short video. Don't improvise launch day.

1

The announcement

What you've launched, what it is, where to find it.

2

The story

Why you're building this. Your roadmap.

3

Proof of work

What you shipped today. Screenshot, demo, detail.

LAUNCH POST

Today I'm launching [Project Name] on EasyA Kickstart.
[One sentence: what it does]
I've been working on this since [context].
Here's where we're heading: [vision]
CA: [address]

First 3 posts scripted and ready60-90 second video recorded (face visible, explain what you're building)Graphics/illustrations prepared for Dex paid + locked supply updates

LAUNCH

Launch Mon–Thu, 10am–8pm ET

2

Pre-Launch Checklist

EasyA team notified of launch timingDexScreener banner ready (1500x500px) + Token Verification FormDev supply locked with Streamflow: you must not sell on the marketFinal metadata check: name, ticker, image are permanent after launchFounder online and available — the first 6 hours are critical

Launch Day Timeline

T-30m

Final check — all surfaces ready, posts queued

T-0

Go live. Post announcement #1.

T+15m

Pin tweet, update bio with CA, share in channels

T+1h

Post your Dex paid + locked supply proof and reply to early questions

T+3h

Post #3 (proof of work). Thank early supporters.

The First Week

Post Daily

Consistency matters more than polish.

Reply to Everyone

Early supporters remember who engaged.

Show Your Process

Screenshots, decisions, milestones.

Posted at least once every day this weekReplied to every comment and questionShowed your face or name — human behind the project

GROW

Give people reasons to talk about you

3

Post Templates

PROGRESS

Shipped [thing] today. Here's what it does.

DIRECTION

Our goal is to become [X]. Here's the plan.

MILESTONE

Hit [number] this week. Next up: [thing].

CLARITY

Someone asked [question]. Here's my answer.

Don't be afraid to repeat yourself — same message, different formats. Face-to-camera, graphics, threads, screenshots. Each reaches different people.

Content Rhythm

Monday

What you're working on this week

Wednesday

Deeper dive — decision, update, or lesson

Friday

What you shipped, learned, what's next

Monthly

Longer reflection — what changed, where you're headed

Replies are weighted 27x more than likes on X. Engage in conversations — don't just post. Best times: 9-11 AM, 1-3 PM, 7-9 PM EST.

The Discovery Loop

1

Someone spots your project

2

They check your X, site, recent activity — under a minute

3

They form an opinion: "building something real" or "I'll check back later"

4

If impressed, they share it in a group chat or tweet

5

That person's network repeats the process

The 60-Second Window

5s

X bio + pinned post

15s

Build a Core Team

5-20 people who genuinely understand your vision and can explain it to others. Your cohort, onchain communities (MonkeDAO, Superteam), and early holders who engage.

Identified 5+ genuine supporters who understand the vision

NAVIGATE

What to know once you're live

4

How Information Travels

Anything shared privately will travel publicly. If it's not ready for everyone, don't say it in DMs. Every holder should get info at the same time.

DM RESPONSE

"Everything I can share is on my X."

DM RESPONSE

"I'll share more when it's ready."

Build in Public

Building in public is the easiest thing you can do — and the highest value. You're already doing the work. Just share it.

Your Work in Progress

Screenshots of your code, your design process, your workspace. Things you're already doing — just hit share.

Your Journey

Photos on the way to meetings. Video from the bus, car, or plane — where you're going and why.

Your Hustle

Show the grind. Late nights, early mornings, the small wins nobody sees.

If you don't share, nobody knows how hard you're working. Share, share, share.

When Things Get Tough

When your direction is clear, your community debates the merits. When it's unclear, all the pressure falls on you.

Keep Communicating

Silence creates a vacuum. Updates build confidence.

Let Supporters Help

Your community will provide context if you've been consistent.

Ship Something

The best response to a tough market is progress.

If Launch Is Flat

Not every launch pops immediately. If things are quiet:

1

Double down on content — more posts, more engagement, more visibility

2

Run a community event — X Space, AMA, meme contest

3

Ship a feature or milestone — give people something new to talk about

4

Do NOT panic-sell your own supply — that kills the project

Dos and Don'ts

From what's worked and what hasn't.

DO

Be online for launch and the first 6 hours at least
Lock dev supply on Streamflow immediately after launch
Show real utility - what the token is for
Reply to every reply, quote, and comment
Post anything and everything: screenshots, demos, milestones, daily updates, etc.

DON'T

Launch multiple tokens: focus on one
Set up a Telegram group on day one — concentrate energy on X first
Sell your own supply on the market - this will kill your project
Go silent during launch or the first 48 hours - you must be active
Promise specific prices or returns

Sustainable Pace

1-4

Weeks 1-4

High-energy. Post frequently, engage with everyone.

2-3

Months 2-3

Find your rhythm. 2+ X Spaces per week.

∞

Beyond

Your community carries itself. That's the goal.

LEVEL UP

What great looks like

5

Case Studies

“

Umbra Privacy — "Incognito mode for Solana." Five-word pitch. Full docs from launch. CoinDesk coverage. Raised $155M (206x oversubscribed).

“

Solomon Labs — "Solana's stablecoin." Crystal clear positioning. $8M raise from $102M demand. Every surface tells the same story.

The Pattern

Pitch in one breath

If they can't repeat it, simplify it.

Docs that show depth

Proves you've thought it through.

Consistent communication

Shows up every day, ships every week.

Professional presence

Every surface tells the same story.

Quick-Start Checklist

Write your pitch, put it in X bio

15 min

Write and pin a vision thread

45 min

Make CA visible everywhere

10 min

Record a short video introduction

30 min

Create a docs page or one-pager

2-3 hrs

Post your first build-in-public update

20 min

Your Builder Advantage

Coming through EasyA Kickstart gives you credibility, a network, and a story. Use all three. Leverage the mentors that are available to you. Leverage your background. You're not anonymous — that's your edge. Good luck.